Posted on Thursday, 13 April 2017
At the end of last month we attended the 4th edition of Travel Academy the annual hospitality and tourism conference held at Pravets, Bulgaria. This was our first participation at the event and we wanted to share our experience with you. But first off with a few words about Travel Academy.
Travel Academy is a large-scale hospitality and tourism event attended every year by leading industry names from private tourism operators and hoteliers to state representatives. The first edition of the Travel Academy took place in 2013, as a result of the combined efforts of hospitality marketing specialists and ABTTA (Bulgarian Association of Tour Operators and Travel Agents) members, Radomir Rusev, Travel Academy co-founder, Anton Penev and Dimo Zhelev.
The aim of the Travel Academy exhibition conference is to gather together hospitality industry providers from the local Bulgarian market and from abroad. The final goal is to support the tourism industry by creating a competitive, modern and innovative environment for travel agencies and hoteliers. The latest innovations in marketing, management and sales for the hospitality and tourism industry are presented here. In addition, it makes a perfect opportunity for hospitality and tourism specialists to exchange ideas, opinions and interact with each other.
Today, Travel Academy conference is known as the event of the year for the hospitality and tourism industry in Bulgaria.
For Calirom, the participation at Travel Academy in Bulgaria was a first, but the purpose of which was clear to us, that is raising Calirom brand awareness. We have attended the conference alongside our partners on the Bulgarian market, Novatel. The event that took place on the 30th and 31st of March was held in a superb location, the RIU Pravets Resort site, some 30 km distance from the capital, Sofia.
What we noticed was that most of the participants at the conference were marketing representatives (travel agents, hoteliers) rather than CEOs or decision makers. There were a lot of attendees present to the event, somewhere around 300, by our account. This is after all, one of the most important events of its kind in Bulgaria.
We are happy with the fact that our system as well as our Senso solutions raised a lot of interest amongst those present at the conference / exhibition. We are confident that participating in the Travel Academy Calirom 2017 was favorable for us, and it represents another step towards achieving our long-term objectives. And these are enhancing Calirom brand awareness by promoting the company and the Senso hotel solutions designed by us. Here are a few pictures:
As we’ve said before, this was a premiere for us, marking new beginnings.
This very period in which we are now is all about renewal, rebirth and new beginnings, both on the physical and more subtle levels, regarding of our thoughts, emotions and the energies that we send into the universe.
We find ourselves in the Bright Week before Easter, a special moment for all of us, a time that calls for introspection and self-awareness. We take this opportunity to wish you happy Easter holidays filled with hope, peace, and brightness. May the enlightened and clear thoughts accompany you everywhere and these holidays find you in a peaceful and gratitude state of being, surrounded by those who are dear to you.
Calirom wishes you a Happy Easter time!