Posted on Friday, 24 March 2017
Last month we attended the largest international tourist exhibition held every year in Bulgaria, entitled "Holiday & Spa Expo". The exhibition was held at the Inter Expo Center in the capital city of Sofia. With more than 30 editions held thus far, the tourist fair has a long history behind it and is very popular in the entire south-eastern Europe area, not just in Bulgaria.
Every year, the Holiday & Spa Expo fair in Bulgaria attracts major exhibitors from the country, but also from abroad, being an internationally recognized fair in the hospitality industry.
This year's "Holiday & Spa Expo" fair edition took place on 15th to 17th of February and had over 385 exhibitors. Most of them were hotels representatives from hospitality units in Bulgaria and the neighboring countries. However, the fair was also attended by major travel agencies, Bulgarian cities officials, and of course, hotel solution providers, like us.
We have decided to attend the 2017 fair edition along with our representatives on the Bulgarian market, Novatel. Also, we shared the stand with Clientric, our partners in the neighboring country. Just like every year, during the three days of the fair, The Inter Expo Center was flooded with large crowds of people interested in finding the best holiday offers, and unique travel destinations. Another category of participants to the fair were hotel representatives, who were interested in innovative hotel technologies and basically what’s new in terms of hotel solutions. This was the reason why we decided to participate to the "Holiday & Spa Expo" 2017 in the first place, and the result was very positive for us.
From our point of view, our participation to the fair was a great opportunity for us to get better acquainted with our local partners. We also got the chance to meet up with HRS, our local Bulgarian partners, with whom we collaborate on important leads.
But more importantly, by attending the fair, we got to know very many hotel representatives in Bulgaria and around, to whom we presented our hotel solutions: Senso Guest, Senso Master and InfoStream. The feedback we received was positive, which is why we believe that our participation to the 2017’s edition of the "Holiday & Spa Expo" in Bulgaria was an important step we took towards reaching our goal. This is to continue our further expansion on the hospitality market in Bulgaria.
The impressions we were left with after participating to the "Holiday & Spa Expo" fair in Bulgaria are very positive indeed. This is especially due to the interest and openness that hotel representatives from the neighboring country showed towards our Senso hotel technological solutions we presented to them. This is one of the reasons why we intend to be present next year at the "Holiday & Spa Expo", the largest tourist exhibition in Bulgaria.
We leave you with some images from Calirom’s stand at the fair, alongside our partners from Clientric.